When I was in high school, I attended my sophomore semi-formal, and my parents bought me a beautiful cocktail dress. In my junior year, I attended the prom, and my parents bought me a gorgeous gown. They did the same for my homecoming dance and my senior prom. By the time I went off to college, I had three formal gowns in my closet that were just sitting there. After college, and I was out in the real world, my college roommate got engaged and she asked me to be in her wedding. Even though I was working an entry level job and was struggling financially, I say yes and I put myself into debt trying to afford my bridesmaid dress. Over the next few years, I was a bridesmaid in four other weddings.
When my fiance and I decided to move in together, I had to make room in my closet. When I saw all of the beautiful gowns in my closet that I would likely never wore again, all I could think about was the amount of money that I wasted. Sure, I looked beautiful at each event, but the gowns had been collecting dust in my closet for years. I pushed them to the back of the closet and forgot about them.
It wasn’t until I was planning my wedding that I started thinking about them again. My fiance and I didn’t have much money, so we were planning your wedding on a budget. I wasn’t where I wanted to be in my career, and I still had to ask my struggling friends to purchase their bridesmaid dresses. That was the day that it hit me. If my fiance and his groomsmen could rent a tux for the day at a very low cost, why couldn’t I rent a gown? That is when the idea for Dress4Sure came to me. After my wedding, I decided it was time to leave my dead end job, and follow my dream. My dream was to help other people’s dreams come true.
After getting the funding, I purchased a variety of gowns. Some were wedding gowns and some were formal gowns. I even used all of my old prom dresses, bridesmaid dresses, and even my wedding dress as part of my inventory.
As my business became more successful, my inventory grew. While I was busy dressing women, my husband asked me why I wasn’t helping the men. He said that men attended these formal events also, and I should be dressing them as well. After investing more into my company, I became a one stop rental shop for both men and women. Soon after that, I added shoes, accessories, and an alteration service to my business.
It wasn’t until 8 years after I started my business that I decided to rent costumes as well. My husband’s company was hosting a Shakespeare-themed party in the middle of June. The name of the party was “A Midsummer Night’s Dream”. Fitting right? The only problem was I didn’t know where to find a costume shop that was open in the middle of June. I was living in Rye, which is a small town outside of London, and there were no places nearby to rent costumes. I ended up purchasing costumes online for my husband and I, which cost me more money than I wanted to spend for a one-night event. It was then that I realized that adding costume rentals to my list of available services would not only help my customers, it would also help my revenue. I purchased many costumes, and this service made my business an even bigger success.
Today, I have a huge inventory for all types of special events. I add to my inventory all the time, so you will always be able to find the most current fashions to rent.
It is my goal to dress you in affordable attire, so that you can look your best without breaking the bank. It’s hard to believe that this all started with a few gowns collecting dust in the back of my closet.